18 Best SEO Analytics Tools in 2025

If five of my competitors show a lower bounce rate than the pages I’m working on, it’s a signal that I need to make some user experience improvements. The data doesn’t just come from search engines (although the software does “listen” to millions of searches). When you see a trending topic, it’s because it’s also been mentioned, commented on, and discussed all over the internet. That’s why this tool is good at exposing not just what people search for but also what they’ll likely search for in the near future. Some are feature-rich, comprehensive software with several tools to tackle many SEO tasks. Ahrefs is a good example of a comprehensive SEO tool since it helps with on-page SEO, off-page SEO, site audits, and more.

• Copywritely offers a specific pricing model based on the number of pages checked each month.
• Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse.
• Page load time is a bit SEO factor, so being able to pinpoint why your website is loading so slowly can be a huge help in improving your rankability.
• Enter the URL of any web page to run the Check Server Page tool below.

ChatGPT Shopping Results, And How to Get Your Store Listed

RankMath is a WordPress plugin that helps you optimize your website right from your WordPress dashboard. Make sure your blog posts and landing pages are optimized, access their SEO analyzer, and even input schema markup to BHS Links get rich snippets. AnswerThePublic allows you to insert a keyword and find conversations or questions that people are having online about that keyword.

You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic. Semrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages. Semrush offers numerous pricing plans and resources, one of which is the SEO Toolkit. HubSpot’s Marketing Hub includes an SEO marketing software tool that’s perfect for helping you build authority across your website. Since this software is integrated with HubSpot landing pages, web pages, and blog posts, you’ll never miss an opportunity to optimize your content for traffic and conversions.

My personal test of Google Search Console

This chapter covers keyword research and other methods to determine what your audience is seeking. By familiarizing yourself with these tools, you can elevate your SEO game significantly. Whether you’re focusing on keyword research, technical audits, or link building, there’s a tool for every aspect of SEO. Start with the free options and gradually explore paid tools as your needs grow.

WooRank grades websites on SEO criteria like keyword performance and content structure, and it shows where a page is falling short. Lighthouse’s report also lists recommended actions to improve the page. To keep track of your page’s performance, save the audit report as a PDF file or HTML file.

I can just open my browser and instantly see what’s growing, what’s popular, and what’s decaying. This gives you the perfect opportunity to capitalize on the trend with new content. I can see which topics or site sections bring in traffic, helping me plan my next steps and future content strategies.

Ultimately, the journey into SEO is an ongoing learning experience. The environment is constantly changing, and staying updated with the latest tools and trends will keep you ahead in the game. As you become more comfortable with these tools, you’ll find new ways to optimize your content and reach your audience effectively. So, embrace the learning process, leverage the tools at your disposal, and watch your SEO skills flourish.

Check My Links crawls web pages and highlights broken links, allowing me to address them quickly. Regularly checking for broken links helps improve my site’s credibility and user experience. Backlinks—links from other websites pointing to yours—are vital for off-page SEO. A strong backlink profile enhances your site’s authority and significantly impacts your search rankings. Technical SEO can often be daunting, but the right tools simplify the process and ensure your site is optimized for search engines. If you want to hire someone to help you with SEO, the price can range from $ per hour for an SEO expert ($750-$1,500 per month).